Peapod simplifies weight watchers or individuals who are on a strict diet plan to grocery shop according to nutrition. P

Peapod encourages weight watchers or individuals who are on a strict diet to plan their grocery shopping services around their nutritional needs. Peapod's new NutriFilter(TM) boasts a grocery list builder. Consumers make produce, meats and other foods decisions based on the specifications of their diet.

The interactive food calculator is ideal for individuals who have specific nutritional requirements based on a medical condition (i.e. heart disease, hypertension, diabetic and patients, etc. ), too.

Nutrifilter even offers Kosher and organic alternatives. The ultimate tool for the nutritionally conscious consumer, Peapod's prearranged grocery list presents six different dieting plans:

• Gluten-Free

• Peanut-Free

• USDA Good Fiber

• USDA Low Fat

• USDA Low Sodium

• Weight Watchers

For the shopper who wants to customize their diet down to the calorie, Peapods NutriFilterTM) offers an interactive customizable calculator   From total fat, fiber, vitamin A, cholesterol, and more for the diet-focused consumer.  Unlike the pre-set options presented with Peapod's different grocery shopping plans, the Nutrifilter interface enables the consumer to choose the number of nutrients per serving:

• Calories

• Calories from Fat

• Total Fat

• Saturated Fat

• Trans Fat

• Cholesterol

• Sodium

• Potassium

• Total Carbohydrate

• Dietary Fiber

• Sugars

• Protein

The Peapod grocery shopping service is available in the following United States cities:

● Chicago

● Milwaukee

● Massachusetts

● Rhode Island

● New York

● New Jersey

● Washington

● Maryland

● Virginia

● Connecticut

The Consumer Journal ranked Peapod's nutritional guide 4 out of 5 points for navigation, customized features and diet variety.