This morning, the customer-focused airline sent out an announcement promoting deals to Denver, Las Vegas and Chicago to name a few.
Ever ponder why Facebook, LinkedIn, and Google are so generous, providing free, convenient and resourceful tools? These digital-aged entities monetize consumer information. It's called data mining. The questionnaire about your favorite likes, dislikes, profession and other personal information are not posed to mail a gift, connect you with a new client, or ensure that your Internet experience is euphoric.
These perspicacious profiling tools are designed to help advertisers, marketers, and in certain cases, the United States government (aka your "big brother"), look out for you -- as in profile your very existence.
With cookies tracking search engine queries, instant messages and a slew of other online activities, Facebook, Google and LinkedIn are gleaning an arsenal of consumer data. For example, Facebook's privacy policy consists of several amicable rationalizations for aggregating user data. Below are a few compelling excerpts from Facebook's privacy policy:
Facebook privacy policy excerpts:
To serve social ads. We occasionally pair advertisements we serve with relevant information we have about you and your friends to make advertisements more interesting and more tailored to you and your friends. For example, if you become a fan of a Page, we may display your name and profile photo next to an advertisement for that Page that is displayed to your friends. We only share the personally identifiable information visible in the social ad with the friend who can see the ad. You can opt out of having your information used in social ads on this help page.
We do not own or run the applications and websites that you interact with through Facebook Platform, and while we try to enforce standards to protect your information, we cannot guarantee that they will follow our rules.
Examples of the types of information that applications and websites may have access to include...on Facebook: your name, your profile picture, your gender, your birthday, your hometown location (city/state/country), your current location (city/state/country), your political view, your activities, your interests, your musical preferences, television shows in which you are interested, movies in which you are interested, books in which you are interested, your favorite quotes, your relationship status, your dating interests, your relationship interests, your network affiliations, your education history, your work history, your course information, copies of photos in your photo albums, metadata associated with your photo albums (e.g., time of upload, album name, comments on your photos, etc.), the total number of messages sent and/or received by you, the total number of unread messages in your in-box, the total number of "pokes" you have sent and/or received, the total number of wall posts on your Wall, a list of user IDs mapped to your friends, your social timeline, notifications that you have received from other applications, and events associated with your profile.
In other words, Facebook's privacy policy conveys that any information posted on the site becomes the property of Facebook. Linked In has a similar 'privacy policy.'
Two year's ago, The Consumer Journal compared Google's privacy policy to its competitors: Yahoo, and AOL. Please click "Where to Search Online in Privacy" to read the article.
As more consumers become equipped with Google's mobile technology, Google will have the ability to track a decent percentage of the American population's virtual and real world moves.
The question for each consumer is how much is your personal information worth to you?
Holly Bentz (c) 2010 fruitionMedia
Holly Bentz (c) 2009 fruitionMedia
...How to find a good doctor and make the ...
<< MORE >>How procrastinators can defer their Christmas shopping and save more money in the long run?
Procrastinators need not change their languid, indolent ways. There are six ways to defer the shopping frenzy of Christmas. Besides, it’s after Christmas when goods are on real price reductions. In the meantime, use these Christmas deferral-shopping tips:
1) Purchase a box of Christmas cards
2) Visit the retailer Web site or grab the store catalog of where you plan to do your shopping
3) Print or cut photos of your gift list
4) Remove a holiday greeting card from the box
5) Write a message
6) Place the photo of the gift item in the card
And voilà, revisit your Christmas shopping obligations when the prices are on clearance.
Holly Bentz (c) 2009 fruitionMedia

For the would be, first-time home buyer, the expiration date to purchase a new abode to qualify for the Obama administration's federal tax credit is rapidly approaching. In order to claim the credit on their 2009 tax return, new home real estate purchases must be closed by November 30, 2009. Additional qualifications, benefits specific guidelines include the following:
For additional information, visit :
As going green rapidly becomes ingrained in the American ethos, restaurants across the United States are embracing the eco-friendly movement to curtail costs, market their offerings, and help save the planet. For savvy foodies, there are 10-indications of an authentically green eatery.
Is there an energy efficient tactic for reducing the electric bill without compromising staying cool and comfortable?
Three simple tactics lower the summer electric bill. Starting with the air conditioner or central air unit, the replacement of dirty filters lightens the power load of any heating or cooling system. According to energy efficiency reports published by the Environmental Protection Agency, 78 degrees is the optimal atmospheric setting to reduce energy costs by 2 to 10 percent. For maximum energy efficiency, place the cooling system on auto, allowing the system to power up anytime the temperature rises above the designated setting.
Prior to vacating the house for two or more hours, raise the temperature's automatic setting by two to three degrees.
Holly Bentz (c) 2009 fruitionMedia
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Is there a recipe for hosting an unforgettable summer backyard bash?
Outdoor entertaining is laid back and without the pomp and preparations. From the the food, wine and decor, check out these summer party theme ideas.